Online Marketing is defined as a series of techniques performed on online communication channels, including activities such as search engine optimisation, the use of social networks and pay-per-click advertising.

Traditionally, the most widely used Online Marketing had to do with online presence, through search engine optimisation, either using SEO techniques (improvements in content, accessibility, linkbuilding, metatags) or SEM (paid campaigns such as Google Adwords or Facebook Ads).

With the emergence of social networks and a good communication strategy, an online brand presence which was previously only possible through expensive positioning practices is now easier to obtain. Furthermore, the ability of social networks themselves to disseminate information has exponentially expanded the potential audience of any marketing action.

SMO stands for Social Media Optimisation. SMO is closely linked to marketing, and can be defined as a set of actions that take place in various social channels and online communities for advertising or commercial purposes.
Alvantia specialises in all the processes involved in Online Marketing and Social Media Optimisation:

• We offer consultations on the online presence of your brand or company.
• We develop Media Plans with clear and concise objectives based on SMART criteria.
• We carry out accessibility and usability studies for corporate websitesand if you don’t have one, we can develop a website and intranet for your company.
• We improve the visibility of your website by optimising its code, content and incoming links (SEO).
• We manage your presence on social networks, creating attractive and innovative profiles, managing your online reputation and attracting loyalty and business opportunities (Community Management).
• We create your online ad campaign (SEM), optimising costs and promoting its return on investment (ROI).
• We are experts in monitoring traffic to your website and your online presence, maintaining and optimising their results.
• And thanks to our experience in developing mobile solutions, Alvantia can offer Mobile Marketing: Mobile Search presence, development of WAP sites and/or mobile applications.

Alvantia’s global Online Marketing can improve your online presence, increase quality traffic and the number of visits. All of this is oriented towards making your investment profitable by increasing your visitor-to-client conversion rate.

image by Aaron Johnson